Some people have trouble deciding who is their ideal customer, but not me. I happen to be my own ideal customer; a green mom that believes in sustainability without sacrificing style. Its a great way to showcase unique items, but it also makes it difficult to find said items.
I've been looking for the perfect diaper bag for a long time; personally and professionally. I'm not a fan of the look of typical diaper bags. With babe number one, I used as oversize lululemon bag. It was okay, but missing something. For babe number two, I went with a Ju-Ju-Be messenger style. Again, it was okay, but everyone else had one and I couldn't wash the change mat in the machine. Then I found Golly Gee! Baby Mod Mama bags. I loved their change pad as it was plush and washable , but I still wanted something elegant and classy that not many people had (I'm difficult, I know).
So started a search to bring in a diaper bag that fit my ideals, as my ideal customer is similar to me, sustainable but pretty. There are 4 criteria that needed to be met:
~ The materials need to be BPA-, lead- and phthalate-free.
~ The change pad to be washable.
~ Functional beyond a diaper bag as something to use for a long time.
~ Elegant but not mainstream.
~ Made ethically.
I found many that fit one or two of the criteria over the past two years, but never all. That is, until I stumbled across Evie Bett bags at the Plush show (a business to business baby tradeshow) in LA last month. I was blown away by the bags. I spent a great deal pf time chatting with Caryn, the designer, and knew immediately that they were the ones. I also spent a lot of hands on the bags...I may have been a bag groupie...all part of the research in my world!
And now they are here! I've brought in a couple of each to see how they go...the brand is quite new and still not super available yet. You CAN find them here! There are also matching lunch coolers. Great for day trips, picnics, work lunches, even as a purse! The inner neoprene zips out, making it easily washable!
Ava and I are friends now and she never leaves my side when I go out. She's the perfect work bag yet so functional with commuting kids. Even the Cushy Tushy change mat is functional for pulling up a seat at the park! I put my wallets (ridiculous, don't ask) in one of the included pouches and in the other electronic stuff so it doesn't go astray. Then a laptop...and still tonnes of pockets!!
You may notice that they are a higher priced item. They are high quality materials and the kind of investment that isn't a passing fad. Timelessly elegant and highly functional, these bags will be with you for the long haul and won't fall out of style. Why spend little bits of money on lots of bag that break down? You end up spending much more in the long run.
How do you find the perfect item? Please share with us in the comment section below!